What Google Actually Wants From a Trades Website in 2026
Ask ten SEO agencies what Google “wants” and you’ll hear the same recycled answers: All technically true — and practically useless. For UK trades and service businesses, Google’s expectations are far more specific than most advice lets on. And as search evolves, generic trades websites are quietly becoming invisible. This article breaks down what Google […]
Why Ranking #1 Doesn’t Matter If Your Phone Isn’t Ringing
For years, SEO has been sold to UK service businesses with one primary promise: “We’ll get you ranking on page one.” And for many electricians, cleaning companies, and trades businesses, that promise is technically delivered. They rank. They get traffic. They see movement in tools and reports. But the phone stays quiet. This is where […]
Local SEO vs National SEO: What UK Trades & Service Businesses Get Wrong
One of the fastest ways to stall an SEO campaign for a UK service business is to chase the wrong type of visibility. Most electricians, cleaning companies, and trades businesses don’t fail at SEO because they’re doing too little. They fail because they’re trying to do local and national SEO at the same time, without […]
How SEO Really Works for UK Trades (And Why Most Campaigns Fail)
If you ask most owners if seo for UK trades “works,” you’ll get the same answer: “We tried it. It didn’t really do much.” Electricians, cleaning companies, plumbers, roofers — the story barely changes. Months of paying a retainer, regular reports, some movement in rankings… but not enough phone calls to justify the spend. The […]